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La Bouée
Soort project
Visual Identity
Datum
Oktober 2025
La Bouée - Visual Identity & Social Media
For La Bouée, a curated event concept founded by three friends, the visual identity was built around a playful yet refined atmosphere.
Sharing the same passion for music and gatherings, the concept draws inspiration from Mediterranean holidays with friends, translating that feeling into a distinct visual language.
This idea became the foundation of the identity.
Expressive illustrations, including the octopus as a subtle reference to the sea, bring character and lightness, while typography ensures clarity and balance.
The photography plays an essential role in shaping the brand.
Using original images capturing real moments, combined with a subtle grain, the visuals evoke an analog camera aesthetic, reinforcing a warm, Mediterranean summer lifestyle.
From there, the identity was extended across both physical and digital touchpoints, including a consistent and recognisable social media presence.
