Rebranding

For the Bicky Burger Cycling Team, we developed a vibrant and dynamic rebranding by incorporating the iconic colors of a classic burger—orange, green, red, and brown. These colors, synonymous with the Bicky Burger identity, were used to create a cohesive and recognizable look across all elements, from cycling jerseys and caps to water bottles and team vehicles.

The design reflects the bold, fun personality of the brand while maintaining a sleek and professional appearance. This rebranding demonstrates how a playful yet strategic use of color can elevate brand recognition and create a unique identity that stands out in the competitive cycling world.