SETT. Visual Identity

SETT. Visual Identity

For SETT. the visual identity was built from the core of the brand.

The name combines Sezer and Cattoir, “SE” and “TT”, while subtly referring to their work with furniture sets.

This idea became the foundation of the logo and the broader visual language.
The “S” takes the form of a chair, while the “TT” represents a table, simple elements that together create a clear and recognisable system.

From there, the identity was extended across both digital and physical applications, with a strong focus on clarity, structure and ease of use.